How to Grow Inbound Links with Guest Blogging OpportunitiesGuest Blog It, author: Whitney Segura 27.2.2012No Comments
When you are looking to build up the page ranking you have, inbound links are going to be essential. You are going to find that the more websites that you have pointing back at your website, the better off your search results are going to end up being. Of course, while you are trying to get established in your field, this link building process may be a little difficult. To help you with this process, you will want to consider accepting some guest blogging spots that you can find.
Normally, websites look for new people to help them to grow. One of the ways that this can be done is by taking the time to accept some of the different guest blog posts that can be done. What you will often find is that there are a great number of websites out there that. The only thing you will need to do is to take the time to begin sending out notes to various owners of websites to determine if they would end up being open to posting a guest article written by you.
As part of your guest posting, you will want to be sure that the individual you are guest blogging for is willing to provide a link back to your website. This should be a link that offers a relevant term that is going to help you to boost your overall ranking in the long run as well.
How to Discover Places that Will Accept Your Guest Blogging
Perhaps a good place to being this process is to discover the places that are going to allow you to post your own guest blogs. Most websites will provide you with information on the types of content that they accept to help you to grow. This means you may want to try to Google some of the more common items that you can find listed on websites that offer this opportunity.
- Submit A guest Post
- Write for Us
- Become an Author
- Contribute to the website
- Guest Writers Welcome
Keep in mind that the best choice will always to pick blogs that many to consider an authority source in the industry you are writing in. This does end up being a double edged sword as you will find that your information will need to be of a higher quality and contain factual information as well. Otherwise, there is a very good chance that the blog owner will likely refuse to post your content.
Something to consider when you are doing this is to go beyond your industry in cases where you are trying to build up targeted keywords as well. That way, outside of your general area of discussion, you can build up a new following and inbound links at the same time. After all, you will find that the more of these items you have, the better that your online presence is going to end up being.
Remember to understand that Google views an authority different than some others might. Typically, websites that have a higher page rank associated with them will be more respected by Google and when they link back to you, this will have a greater impact than some of the lower level websites that you will find online.
Reach out Beyond Blogs
While the contact information you can find can be found on many blogs, you will also discover that there are plenty of different sources online that will connect you with the right people. Social media can be another route to go. If you find different groups of likeminded individuals and companies, you can begin to work together to start to generate additional inbound links for your website.
In fact, when you have someone who is extremely busy, there is a good chance they will allow you to post content on their blog to help fill up a date. This can result in new followers for them and in turn, it does provide you with a new inbound link to your website that is going to help you to continue the growth of your website as the same time.
Make Sure You Aren’t Wasting Your Time
Keep in mind that there are going to be plenty of websites out there that are willing to work with you. However, not all of them are going to deliver the inbound link that you are looking for. For example, you will find that many of the links that they end up putting into their guest posts are ones that are “nofollow” this means that they aren’t going to provide you any benefit when you are looking to build up your website. In fact, working with them will often be a waste of your time and you should focus on other places to work with.
In addition to that, you will need to avoid reposting content that isn’t unique. The problem is that when the same information begins to be rehashed across the internet, search engines will actually begin to penalize you. While you can write about the same topic a hundred times over, you do need to ensure that it does remain fairly unique and doesn’t resemble any other article you have previously written. Otherwise, you are going to find that Google is going to ignore the inbound link and penalize your own website for reposts of the same content across the internet.
Above all, you need to understand that the goal here is to make a stronger impact on the internet and to build back some inbound links to help boost your website. Tools like anchor text can be helpful in this process and if the website you are writing up a guest post for will approve of it, you will want to be sure that you take advantage of it. Often, this is limited to your author’s bio section and it will be here that you will want no more than two words that will link search engines back to your own website.
Finally, remember that real people are going to be reading your content and determining if you are an authority in your niche as well. This means you need to ensure that your content appeals to a general reader and provides them with some kind of value. While you can write up useless information, it will not affect those who read it and the impact will be minimal. This means you should take the time to build up content that will help your reader to reach a conclusion about the answers that they have and this will entice them to check out more about what you have.
With a little effort on your part, you do have the potential to grow the inbound links that your website has and to establish yourself as an authority in your niche. Just make sure you keep the content you read in mind when you are looking to begin this process and consider all the different things you can do to become an authority that people will start to come to post their own guest posts on as well. After all, they will be providing links back to this content to show their readers and that can give you additional inbound links as well.